Pernod Ricard http://drupal.org/node/3029232
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Details
Headquarters:
ParisLocations:
Americas, Europe, the Middle East, Africa, Asia-PacificAbout:
Pernod Ricard is the world’s second-largest wine and spirits seller.
Our strategy is based on a vision, "Créateurs de Convivialité" of which the 18.500 employees are the foremost ambassadors.
Pernod Ricard has built a unique Premium brand portfolio with international reach. This portfolio, governed by our House of Brands concept, is today one of the most comprehensive on the market, covering every category of wines and spirits. It is organised around four moments of convivialité, designed to offer “the right product at the right time for the right consumer”, regardless of that consumer’s market.
Our organisation is rooted in a guiding principle that is unique within our sector: decentralisation. Our distribution of our brands is made possible by the men and women of Pernod Ricard. The Group has 85 direct affiliates worldwide. This network – a true competitive asset – allows us to make decisions as closely as possible to consumers and brands. .
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