Spices Inc. http://drupal.org/node/3373720

The company’s core business philosophy is simple: 1) Be customer-obsessed by treating customers the way you would your grandmother. 2) Have a small, well-trained team that delivers on our commitment to fanatical customer service. Keeping our team small and cross-functionally trained requires a commitment from us; we must be diligent in finding, developing, and paying the right people to stay. This, in turn, makes us more efficient. Developing and fully engaging our staff effectively leads to lower turnover, and eliminates the wasted time, energy, and money spent on the costly process of continuously hiring and training new people. 3) Be the experts. Take an educational approach when developing content for the website. The goal is to engage visitors, who will hopefully become customers. We want them to feel like our website offers a wealth of information they can come back to again and again. 4) Reinvest profits back into the company on people, process improvements, and content development, not on marketing. 5) Do these things right and customers will keep coming back.